classic bicycle basket

the perfect bicycle basket made of woven oak  with leather straps from new hampshire...ready to take everything you need to the beach !  

$45 at our online shop www.thenewgeneralstore.com

One Kings Lane

Thrilled to be included in One Kings Lane for the Tastemaker Tag Sale...one more day to go!

rosa rugosa jelly

this is the time of year that that Long Island's wild  beach roses are blooming in the sand dunes,  harvested and made into rosa rugosa jelly for us... at www.thenewgeneralstore.com

made in america

Celebrate Independence Day with our products made in America!

Classic artisanal goods include: pottery from New Jersey, jams and jellies from Long Island, canvas bags from Maine, bicycle and picnic baskets from New Hampshire, flour sack towels from the midwest, wood cutting boards from Vermont...
www.thenewgeneralstore.com

berry bowls

the farmstand is brimming with blueberries, raspberries, blackberries and our colanders are the perfect way to store them on the counter and serve on the table...
they come in cream and grey, $34 each at www.thenewgeneralstore.com

beach bags

from the smallest zippered pouch in waxed canvas or white leather to a grey cotton backpack
 to our classic great canvas bag, we have all the bags you need for summer living...
www.thenewgeneralstore.com, photographs by marili forastieri

we're popping up in the hamptons!