Saturday, December 29, 2012

storage baskets

our new storage baskets are earning their keep this season...we're using them for extra blankets, firewood, taking down the christmas decorations, recycling, organizing magazines... and they stack!  hand made in new england of split oak with leather handles,  $60 at our online shop.

Sunday, December 16, 2012

stocking stuffers

 seashells to sea salts, "hearth" votive candles and lavender honey, slate tags and oatmeal bears, all great ideas for stocking stuffers between $10-20...

Friday, December 14, 2012

winter white gifts

we're having a winter white christmas at the new general store this year!
our favorite gifts are: a belgian linen candle, creamy white knit blanket, white painted wood birdhouse, set of 4 white pottery mugs, canvas lunch bags, flavored sea salts, white sponges, white leather bags, milk soaps, natural canvas tote, felt reader covers, "kettle on, feet up" sign...all on our online shop at

Wednesday, December 12, 2012

gifts for the chef in your life

we've pulled together our favorite things for your favorite chef:  from organic serving boards, to linen aprons, and delicious olive oils, jams and jellies...we now have 2 sizes of colanders, selling them as a set, and sea salts flavored with mint, citrus or rosemary are great hostess gifts and stocking stuffers...all between $10-100 at our online shop at

Saturday, December 8, 2012

cheese board inspiration

a drizzle of lavender honey and a spoonful of lemon verbena jelly bring a cheese platter or board to life...we have wonderful jams and jellies and honey on our online shop...perfect to keep in the pantry or to give as hostess gifts over the holidays... a mango wood serving board, teak server, stoneware platters are in stock for holiday gifts and entertaining!

Monday, December 3, 2012

burlap votives

our favorite burlap votives are back in stock, a set of 10, numbered 1-0, perfect for the holidays for table settings to use as votives or  with flowers, to cluster or run down the table or  use as place markers in front of each setting....for large parties or weddings, use one on each table.

Tuesday, November 27, 2012

the studio on saturday

we had such a fun time on saturday with old friends and new...the sun was shining, we had soup in the kitchen, fireplaces were lit, fresh christmas trees and wreaths smelled delicious, and there was a lot of shopping and visiting!  our biggest sellers were forest fir candles, sheepskins, cutting boards and rosemary olive oil...if you missed our event, please visit our online shop!

Sunday, November 18, 2012

our holiday sale

we're getting ready for our holiday sale next weekend!
our favorite things this season are black hunter wellies, sea salt caramel sauce, italian garden lights, belgian linen fragrance candles, sheepskins, rosemary olive oil, artisanal bowls and cutting boards...all well designed, functional things that will make our lives a little warmer, brighter and more comfortable!       photo by marili forastieri

Wednesday, November 14, 2012

This season's candles

Just got in our shipment of new candles...favorite scents are Belgian Linen, Hearth and Forest Fir this season...made of natural soy based wax in the midwest, they are $30 each at our online shop and come with their own matches in a recycled cardboard

Tuesday, November 13, 2012

glass tumblers

our artisanal glass tumblers are back in stock for the holidays! each one handmade, they feel great in your hand and we use them for water, wine, or cider this time of year...set of 6/$48 at our online shop, www.thenewgeneralstore.con

Thursday, November 8, 2012

FOOD52 blog

We are collaborating with  Food52 (Amanda Hesser and friends) on a special offer for the holidays...check out our signature pottery serving pieces with bonus teak pieces on their blog...great recipes, stories, and the best in tabletop shopping!

Saturday, November 3, 2012

Vessel Set in stock!

We are back in stock with our Ten Vessels Set as featured in  the Martha Stewart Living November issue ! In cream porcelain,  they are perfect for a flower-arranging wardrobe, to use as containers for condiments, or just assemble as a still-life... we love to use them with single blossoms running down a table or placed at each setting ... $90/set at    photo by Marili Forastieri

Wednesday, October 31, 2012

wellie season

We've stocked up on our favorite boots...made in the UK since 1856, they look great and feel even black vulcanized rubber, made in the Hunter time-honored tradition, they have a fitted cushioned interior for comfort and support. Not just for grouse hunting, we wear them gallery hopping and flea marketing in New York! For men and women, they are available now at, $135/pair.

Sunday, October 14, 2012

soup bowls and mugs

sundays in fall are  perfect for soup making ...our new bowls and mugs are all you need for off white glazed bone china from royal doulton, from the "1815" collection...set of 4/$40 each.   photograph by marili forastieri

Sunday, September 30, 2012

signature olive oil

our new shipment of our organic extra virgin olive oil from Italy is in...we recycle wine bottles and have them sterilized and  freshly corked by our supplier on the North Fork of Long Island...available at our online shop at,  $22.50...photograph by marili forastieri

Monday, September 24, 2012

tailgate picnics

picnic baskets aren't just for summer...our insulated picnic basket is perfect for tailgate picnics this fall too!  Handcrafted in New England of split white oak it is $75 at our online  photographed by marili forastieri

Thursday, September 13, 2012

artisanal wood boards

So excited to be featured in the October issue of Martha Stewart Living on the best of artisanal cheeses and the coolest wood serving boards! They are made of sustainable mango wood in Thailand and each is unique in shape and wood grain.  They are each approximately 17" in diameter and 2 1/2" thick.... We have them in our on-line shop, $95,  at       photograph by marili forastieri

Tuesday, September 4, 2012

back to school...

whether you're a student, teacher or just in that "back to school" state of mind, this lunch bag is the perfect accessory for fall!  $18 at our online shop at  The New General by marili forastieri.....

Friday, August 17, 2012

white kitchen, white sponges

My white kitchen is featured in Canadian House & Home and they are showcasing our white sponges!  photos by Marili Forastieri

Friday, August 10, 2012

last lazy summer days...

classic canvas beach bag holds everything you need for the beach or road trip, cream cotton knit blanket is soft and  perfect for comfortable sleeping these august nights, and natural linen striped bath sheets are great for relaxing baths or taking to the online at

Tuesday, July 24, 2012

special sale on summer cookbooks !

With farmstands brimming with summer produce and steamy summer temperatures,
we're looking for simple, natural ideas for seasonal entertaining and we've found them in these two cookbooks.  We're having a special sale - regularly $40 + $45, they are now $25 each at our online shop,

Wednesday, July 18, 2012

The Laundress visits us on line!

Our friends at The Laundress visit us at Tricia Foley's Tastemaker Tag Sale on One Kings Lane:

Tuesday, July 17, 2012

classic bicycle basket

the perfect bicycle basket made of woven oak  with leather straps from new hampshire...ready to take everything you need to the beach !  
$45 at our online shop

Sunday, July 15, 2012

One Kings Lane

Thrilled to be included in One Kings Lane for the Tastemaker Tag more day to go!

Thursday, July 5, 2012

rosa rugosa jelly

this is the time of year that that Long Island's wild  beach roses are blooming in the sand dunes,  harvested and made into rosa rugosa jelly for us... at

Tuesday, July 3, 2012

made in america

Celebrate Independence Day with our products made in America!

Classic artisanal goods include: pottery from New Jersey, jams and jellies from Long Island, canvas bags from Maine, bicycle and picnic baskets from New Hampshire, flour sack towels from the midwest, wood cutting boards from Vermont...

Sunday, July 1, 2012

berry bowls

the farmstand is brimming with blueberries, raspberries, blackberries and our colanders are the perfect way to store them on the counter and serve on the table...
they come in cream and grey, $34 each at

Tuesday, June 26, 2012

beach bags

from the smallest zippered pouch in waxed canvas or white leather to a grey cotton backpack
 to our classic great canvas bag, we have all the bags you need for summer living..., photographs by marili forastieri

Friday, June 8, 2012

we're in Country Living this month!

our slate tags are featured in story on our friends' Chris Mead + Zoe Hoare's house in Country Living...
photograph by Tim